Creator Standards

1. Overview

Radius Reach connects local creators with paid opportunities from businesses in their market. To protect businesses, creators, clients, and Radius Reach, all creators are expected to follow professional standards.

These Creator Standards explain what Radius Reach expects from creators who apply to the network, receive campaign opportunities, participate in campaigns, visit businesses, create content, post sponsored content, or deliver assets.

These standards do not replace the Creator Agreement, campaign brief, per-campaign creator release, payment terms, or any other written agreement. Campaign-specific documents may include additional requirements.

2. Creator Network Philosophy

Radius Reach is designed to be a professional creator network, not a casual free-product program.

Creators are valued as paid creative partners. In return, Radius Reach expects creators to communicate clearly, follow campaign briefs, meet deadlines, respect businesses, comply with disclosure rules, and deliver usable content.

Reliable creators may receive priority access to future opportunities. Unreliable creators may receive fewer opportunities or be removed from the network.

3. Eligibility

To participate in Radius Reach creator opportunities, creators may be required to:

• Be legally eligible to contract
• Provide accurate identity and contact information
• Provide accurate social media links
• Maintain an active creator profile
• Submit content examples
• Identify their location and travel radius
• Identify their content categories
• Confirm availability
• Accept applicable creator terms
• Follow campaign briefs
• Comply with applicable laws and platform rules
• Act professionally with clients and businesses

Applying as a creator does not guarantee approval, selection, payment, or recurring opportunities.

4. Profile Accuracy

Creators are expected to keep their Radius Reach profile accurate and current.

Creators should update:

• Contact information
• City or market
• Travel radius
• Social handles
• Content examples
• Content categories
• Follower counts
• Average views or engagement information
• Availability
• Transportation information
• Campaign preferences
• Posting willingness
• Editing capabilities
• Portfolio links

Creators with complete, accurate, and current profiles may be prioritized for campaign opportunities.

If a profile is incomplete, outdated, inaccurate, or misleading, Radius Reach may reduce campaign eligibility or pause the creator profile.

5. Campaign Opportunities

Radius Reach may send creators campaign opportunities based on market, category, availability, fit, and campaign needs.

Creators are not required to accept every opportunity.

However, once a creator commits to a campaign, the creator is expected to complete the campaign unless there is a legitimate emergency or Radius Reach approves a change.

Campaign opportunities may be offered as blind previews before the client's name or full details are revealed.

6. Blind Campaign Previews

To protect Radius Reach's client relationships and campaign process, creators may receive blind campaign previews before seeing the business name.

A blind campaign preview may include:

• General business category
• Market or city
• Estimated compensation
• Deliverables
• Posting requirement
• Visit requirement
• Timeline
• Usage rights summary
• Deadline
• Campaign type

A blind preview may not include:

• Business name
• Business address
• Business contact information
• Full campaign brief
• Client-specific offer details
• Private campaign materials

Creators should not attempt to identify, contact, solicit, or bypass the client based on a blind campaign preview.

7. Commitment

A creator is considered committed when the creator accepts a campaign under the applicable process, which may include:

• Clicking "Interested"
• Being selected by Radius Reach
• Reviewing the campaign brief
• Accepting campaign terms
• Accepting a creator release
• Confirming deliverables
• Confirming deadline
• Confirming visit time
• Confirming compensation
• Acknowledging FTC disclosure requirements

Once committed, creators are expected to complete the work on time and according to the campaign brief.

Backing out after commitment may affect future eligibility unless approved by Radius Reach.

8. Communication Standards

Creators must communicate professionally and promptly.

Creators are expected to:

• Respond to campaign messages within the requested timeframe
• Confirm availability before accepting
• Ask questions before the deadline, not after
• Notify Radius Reach immediately if there is a problem
• Use the approved communication channel
• Avoid contacting the client directly unless Radius Reach instructs them to do so
• Keep campaign information confidential
• Be respectful in all communication

Poor communication may reduce priority for future opportunities.

9. On-Site Conduct

When visiting a business, creators are expected to behave professionally.

Creators should:

• Arrive on time
• Dress appropriately for the campaign
• Check in with the approved point of contact
• Follow business rules
• Respect staff and customers
• Film only approved areas
• Avoid disrupting operations
• Avoid blocking customers or staff
• Avoid filming private individuals without appropriate permission
• Avoid unsafe behavior
• Avoid consuming alcohol irresponsibly
• Avoid bringing unapproved guests
• Leave the location in good condition
• Represent Radius Reach professionally

If a creator behaves inappropriately on-site, Radius Reach may remove the creator from the campaign or network.

10. Content Quality Standards

Creators are expected to deliver content that is usable, clear, and aligned with the campaign brief.

Content should generally meet the following standards:

• Clear visuals
• Clear audio, when audio is required
• Proper framing
• Good lighting where reasonably possible
• No avoidable distracting background noise
• No blurry or unusable clips
• No prohibited claims
• No unauthorized music for scoped usage
• No misleading statements
• No unapproved brand claims
• No confidential information
• No unsafe behavior
• No disrespectful depiction of the business, staff, or customers
• Required shots included
• Required talking points addressed
• Content delivered by the deadline
• Files named or submitted as instructed

Radius Reach may require revisions when content does not follow the brief or fails to meet reasonable quality standards.

11. Brief Compliance

Creators must follow the campaign brief.

The campaign brief may include:

• Campaign goal
• Required shots
• Talking points
• Words or claims to avoid
• Brand notes
• Disclosure requirements
• Caption requirements
• Posting window
• Delivery deadline
• Upload instructions
• Audio/music requirements
• Usage rights
• Revision expectations
• Client restrictions
• Approval process

If the creator cannot follow the brief, the creator should not accept the campaign or should notify Radius Reach immediately.

12. FTC Disclosure and Sponsored Content

Creators must clearly disclose paid, sponsored, gifted, hosted, affiliate, or otherwise compensated relationships when posting content.

If a creator receives payment, free product, free service, discounted service, affiliate compensation, or any other material benefit related to a post, the creator must clearly disclose that relationship.

Disclosure should be clear, visible, and easy to understand.

Examples may include:

• #ad
• Sponsored by [Brand]
• Paid partnership with [Brand]
• Thanks to [Brand] for hosting me

Creators should not bury disclosures in a long list of hashtags or use unclear abbreviations.

Using platform paid partnership tools may be required, but creators should not rely on platform tools alone if the disclosure is not clear to viewers.

13. Music and Audio Standards

Creators must follow campaign audio requirements.

If content may be used in paid advertising, creators must use original audio, properly licensed audio, or commercially cleared audio.

Creators may not assume that trending TikTok, Instagram, or other platform sounds are allowed for paid advertising or brand reuse.

If the campaign brief says "licensed/original audio only," the creator must follow that instruction.

Content using unauthorized or unclear audio may be rejected, revised, or restricted to limited organic use.

14. Prohibited Content

Creators may not submit or post campaign content that includes:

• False or misleading claims
• Unsupported health, fitness, medical, beauty, or financial claims
• Defamatory statements
• Harassment or discrimination
• Hate speech
• Illegal activity
• Unsafe conduct
• Unauthorized use of another person's content
• Unauthorized copyrighted music
• Unauthorized trademarks or logos
• Confidential business information
• Private individuals filmed without appropriate permission
• Offensive or inappropriate material
• Misrepresentation of the creator's experience
• Fake reviews or fake testimonials
• Claims not approved by the campaign brief
• Content that violates platform rules

Radius Reach may reject content that violates these standards.

15. Category-Specific Caution

Some businesses require extra care.

Food and Drink

Creators should avoid false offers, misleading menu claims, food safety concerns, or inaccurate pricing.

Alcohol, Bars, and Nightlife

Creators must follow age-appropriate standards, platform rules, and responsible language. Content should not encourage irresponsible alcohol consumption.

Med Spas, Aesthetics, Health, Wellness, and Fitness

Creators should not make medical claims, guaranteed results claims, exaggerated before/after claims, treatment promises, or unsupported transformation claims.

Real Estate and Apartments

Creators should avoid language that could create fair housing concerns or discriminatory implications.

Home and Local Services

Creators should avoid false guarantees, misleading before/after claims, or unsupported performance claims.

16. Non-Circumvention and Client Contact

Creators may not use a Radius Reach campaign opportunity to bypass Radius Reach.

Creators should not directly solicit, pitch, invoice, accept work from, or arrange separate work with a business introduced through Radius Reach unless Radius Reach gives written permission.

Creators may not use confidential campaign details, blind pitch information, client names, client contact information, campaign briefs, or Radius Reach introductions to go around Radius Reach.

Campaign-specific agreements may include binding non-circumvention or non-solicitation terms.

Violating this standard may result in removal from the Radius Reach network.

17. Confidentiality

Creators may receive confidential or non-public information, including:

• Client names before public launch
• Campaign details
• Business offers
• Pricing
• Compensation
• Campaign briefs
• Launch timing
• Product/service details
• Internal Radius Reach processes
• Client contact information

Creators must not disclose confidential campaign information unless authorized.

18. Deadlines

Creators are expected to deliver content by the deadline in the campaign brief.

If a creator expects a delay, the creator must notify Radius Reach as soon as possible.

Late delivery may affect payment timing, campaign success, client satisfaction, and future creator eligibility.

19. Revisions

Creators may be required to revise content if the content does not follow the brief, misses required deliverables, contains errors, uses improper audio, includes prohibited claims, or does not meet reasonable quality standards.

Revision expectations should be defined in the campaign brief or creator terms.

20. Payment

Creator payment depends on the campaign terms.

Payment may depend on:

• Accepting the campaign
• Completing the required visit or work
• Delivering required assets
• Following the brief
• Meeting the deadline
• Providing revisions when required
• Posting content if posting is required
• Submitting links or screenshots if needed
• Completing any required release or tax/payment process

Creators are independent contractors and are responsible for their own taxes, expenses, equipment, transportation, and compliance unless otherwise stated in writing.

21. Reliability and Priority Access

Radius Reach may consider creator reliability when selecting creators for campaigns.

Reliability may include:

• Response speed
• Professional communication
• On-time arrival
• On-time delivery
• Content quality
• Brief compliance
• Client feedback
• Revision history
• Cancellation history
• Accuracy of profile information
• Conduct on-site

Reliable creators may receive priority access to future opportunities.

Unreliable creators may be placed on reduced priority, probation, paused status, or removed from the network.

22. Creator Status

Radius Reach may use internal creator statuses, such as:

• Applicant
• Approved
• Profile Incomplete
• Active
• Preferred
• Priority
• Probation
• Paused
• Removed

These statuses are for internal operations and may change based on profile completeness, campaign performance, reliability, market needs, and business discretion.

23. Consequences for Standards Violations

Radius Reach may take action if a creator violates standards, campaign terms, or professional expectations.

Possible actions include:

• Warning
• Request for revision
• Reduced future priority
• Delayed payment pending correction
• Partial payment if allowed by written terms
• Campaign removal
• Probation
• Paused profile
• Removal from the creator network
• Legal action if appropriate

Serious issues may include:

• No-show
• Direct client solicitation
• Posting without required disclosure
• Misleading claims
• Unsafe conduct
• Unauthorized paid ad audio
• Confidentiality breach
• Harassment or disrespectful behavior
• Repeated missed deadlines

24. Creator Benefits

Radius Reach aims to provide creators with:

• Paid local campaign opportunities
• Clear campaign briefs
• Local brand partnerships
• Flexible opportunities
• Portfolio growth
• Professional campaign coordination
• Repeat opportunities for reliable creators
• Priority access for strong performers
• A structured way to work with local businesses

25. Updates to Creator Standards

Radius Reach may update these Creator Standards from time to time. Creators may be required to review or acknowledge updated standards before receiving future opportunities.

26. Contact

Questions about creator standards may be sent to:

Radius Reach

Email: hello@radius-reach.com