Content Usage Terms

1. Overview

These Content Usage Terms explain how creator-made content delivered through Radius Reach may generally be used.

Radius Reach helps local businesses work with local creators to produce social media content and creator-powered campaign assets. Because creator content may include a creator's likeness, voice, image, original creative work, editing, captions, footage, and other intellectual property, usage rights must be clearly defined.

These public Content Usage Terms are an overview. The actual rights for a specific campaign are controlled by the applicable written documents, which may include:

• Client Services Agreement
• Per-campaign Statement of Work
• Campaign brief
• Creator Agreement
• Creator IP License or Release
• Invoice
• Written usage rights confirmation
• Other campaign-specific terms

If a campaign-specific document says something different from this public page, the campaign-specific document controls.

2. Ownership Versus License

In most Radius Reach campaigns, the client receives a license to use approved delivered content. The client does not automatically receive full ownership, copyright assignment, unlimited usage, paid advertising rights, creator likeness buyout, or unrestricted rights unless those rights are specifically included in writing.

A license means the client may use the content in certain ways, on certain platforms, for certain purposes, and for a certain duration.

Full ownership, buyout rights, paid advertising rights, whitelisting, Spark Ads rights, exclusivity, extended duration, or broader usage must be separately scoped and may increase the campaign price.

3. Default Organic Usage

Unless otherwise stated in the applicable SOW or written campaign terms, Radius Reach campaigns generally include organic usage rights for approved delivered content.

Organic usage may allow the client to use approved content on approved business-owned channels such as:

• Instagram
• TikTok
• Facebook
• YouTube Shorts
• Business website
• Email marketing
• Google Business Profile
• Organic social posts
• Organic stories or reels
• Other approved business channels listed in the campaign scope

Organic usage does not automatically include paid ads, boosted posts, whitelisting, Spark Ads, dark posts, paid media campaigns, affiliate ads, third-party ads, or use by another brand or business.

4. Paid Ad Usage

Paid advertising usage is not included by default unless the campaign documents specifically say it is included.

Paid ad usage may include using creator content in:

• Meta ads
• Instagram ads
• Facebook ads
• TikTok ads
• Spark Ads
• YouTube ads
• Google ads
• Display ads
• Paid social campaigns
• Boosted posts
• Retargeting campaigns
• Paid media placements
• Whitelisted creator ads
• Dark posts
• Other paid advertising placements

Paid usage must be specifically scoped and may require:

• Additional fees
• Specific platforms
• Usage duration
• Creator authorization
• Client authorization
• Audio/music clearance
• Limits on editing
• Compliance review
• Campaign-specific release language

If content may be used in paid ads, creators must use original audio, properly licensed audio, or commercially cleared audio. Trending social platform audio should not be assumed to be available for paid advertising use.

5. Usage Duration

Usage duration should be defined in the campaign SOW or written usage confirmation.

Examples of possible usage periods include:

• 30 days
• 60 days
• 90 days
• 6 months
• 12 months
• While the Monthly Creator Engine plan is active
• Another written period agreed by the parties

If no usage duration is clearly stated, the client should request clarification before using the content beyond the campaign's intended purpose.

Paid usage duration should always be clearly specified in writing.

6. Allowed Platforms

Allowed platforms should be listed in the campaign SOW or usage confirmation.

Possible platforms may include:

• Instagram
• TikTok
• Facebook
• YouTube Shorts
• Website
• Email
• Google Business Profile
• Organic social channels
• Paid social channels, only if included
• Other platforms approved in writing

The client may not assume that content can be used on every platform, in every format, or by every related business unless the campaign scope says so.

7. Editing Rights

Unless otherwise stated, clients may make reasonable formatting edits to approved content for platform use. This may include:

• Cropping
• Resizing
• Adding captions
• Adding text overlays
• Adjusting format for platform dimensions
• Clipping for organic use
• Adding a business logo or call-to-action
• Formatting for stories, reels, shorts, or posts

Clients may not materially alter content in a way that changes the creator's message, likeness, voice, endorsement, claims, context, or meaning without written approval.

Clients may not edit content to create false, misleading, defamatory, unlawful, or unsupported claims.

8. Creator Likeness

Creator content may include the creator's name, image, voice, face, likeness, social handle, personal brand, and style.

Usage of creator likeness must stay within the scope of the campaign's usage rights.

Clients may not use a creator's likeness in unrelated campaigns, unrelated brands, paid advertising, product claims, testimonials, endorsements, or long-term promotions unless those rights are specifically included in writing.

9. Reposting Creator Content

If a creator posts campaign content on the creator's own account, the client may be allowed to repost or share that content if included in the campaign scope.

Reposting rights may depend on:

• Platform rules
• Creator approval
• Campaign package
• Usage duration
• Whether the post was paid/sponsored
• Whether disclosure appears
• Whether paid usage is requested
• Whether the creator's likeness is being used in ads

Reposting does not automatically create paid usage rights.

10. Creator Posting

Creator posting is included only if specified in the campaign package, SOW, or campaign brief.

A creator posting requirement should define:

• Platform
• Number of posts
• Post type
• Story/reel/TikTok/video format
• Posting window
• Caption requirements
• Disclosure requirements
• Link or tag requirements
• Post duration
• Approval process
• Performance screenshot requirements, if any

If creator posting is not included, the campaign may be content-only, meaning the creator creates assets for the client to use on the client's channels.

11. Raw Files

Raw files, raw clips, unedited footage, photos, project files, or source files are included only if specified in the campaign documents.

If raw files are not included, the client should expect to receive only the final edited deliverables listed in the SOW.

Raw files may carry additional usage, storage, editing, and licensing considerations.

12. Music and Audio

Music and audio rights matter.

Content intended only for organic social use may sometimes use platform-available audio, subject to platform rules and campaign approval.

Content that may be used in paid ads, boosted posts, whitelisting, Spark Ads, or paid media must use original, licensed, or commercially cleared audio.

Clients and creators should not assume that trending TikTok, Instagram, or other platform sounds can be used in paid ads or downloaded for reuse outside the platform.

If audio rights are unclear, Radius Reach may require replacement audio before delivery or paid usage.

13. Whitelisting and Spark Ads

Whitelisting, creator account advertising access, Spark Ads, dark posts, or running paid ads from a creator's handle are not included by default.

These uses require explicit written approval, campaign-specific terms, and possibly additional compensation to the creator.

Future whitelisting or Spark Ads packages may require:

• Creator authorization
• Platform-specific setup
• Paid usage duration
• Ad account permissions
• Content approval
• Compensation terms
• Compliance review
• Separate release language

14. Exclusivity

Category exclusivity, competitor restrictions, or creator exclusivity are not included unless specifically agreed in writing.

If a client wants a creator not to work with competitors for a certain period, that must be separately negotiated and may increase the campaign cost.

15. No Guaranteed Performance

Usage rights do not guarantee content performance.

Radius Reach does not guarantee:

• Views
• Engagement
• Sales
• Bookings
• Revenue
• Foot traffic
• Leads
• Impressions
• Followers
• Viral performance
• Return on investment

The client is purchasing the services and deliverables specified in the campaign documents, not guaranteed campaign results.

16. Package-Level Usage Summary

Local Content Drop

Local Content Drop generally includes organic usage rights for approved delivered content on the client's business channels.

Paid ad usage is available as an add-on if scoped in writing.

Creator posting is optional unless included in the SOW.

Raw files are included only if specified.

Local Launch Campaign

Local Launch Campaign generally includes organic usage rights for approved delivered content.

Creator posting may be included or optional depending on the campaign scope.

Paid ad usage, whitelisting, extended usage, or broader creator likeness rights must be separately scoped.

Monthly Creator Engine

Monthly Creator Engine generally includes recurring organic usage rights as defined by the monthly campaign SOW or ongoing client agreement.

Paid ad usage, whitelisting, extended usage, and broader rights are add-ons unless included in writing.

Pilot Drop

Pilot Drop is a limited private test offer. It generally includes organic usage only.

Pilot Drop does not include paid usage, full ownership, creator posting, strategy, unlimited revisions, or broad usage rights unless specifically stated in writing.

17. Client Responsibilities

Clients are responsible for using delivered content only within the rights granted.

Clients should not:

• Use content in paid ads unless paid usage is included
• Use content after the usage term expires
• Use content on unapproved platforms
• Alter creator likeness or claims in a misleading way
• Use content for another business or brand
• Remove required disclosures from creator posts
• Use content with unauthorized music in paid ads
• Make false or unsupported claims
• Use content in unlawful, discriminatory, or misleading ways

18. Questions About Usage

If a client is unsure whether a specific use is allowed, the client should ask Radius Reach before using the content.

Contact:

Radius Reach

Email: hello@radius-reach.com